Jing Educators Award 2020: Marketing and Communications

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Following the 2020 Jingkids International School Expo (JISE) in October this year, which brought together more than 70 schools, daycares, and educational centers, we’d like to acknowledge the people who make those schools and institutions truly great. Many of Beijing’s esteemed international schools submitted their nominations for the Jing Educators Award 2020, celebrating those who dedicate themselves to education, create innovative learning experiences, and maintain outstanding environments for our kids. In this #JingEdAwards series, from now through the end of this year we’ll share these committed individuals and why they were nominated by their schools.

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This category is all about the marketing and communications specialists who allow us to connect with and understand the schools in our city. From admissions strategies to media relations to organizing events, they go above and beyond to help their school stand out from the crowd.

Name: Ivy Jiang 姜溦
Position: Manager, Admissions and Marketing Office
School: Beijing World Youth Academy (BWYA)

Ivy is in charge of admissions and marketing for BWYA, having been with the school for four years. With a master’s degree in communications and years of experience in media, public relations and marketing in different industries, Ivy has now brought her passion and dedication to education. She would like to help parents and their children along every step of the way in seeking a better education and continuing to grow together with them.

Name: Summer He 贺冉
Position: Manager, Enrichment and Publications Office
School: Beijing World Youth Academy (BWYA)

Summer graduated from Linköping University, Sweden, with a master’s degree in environmental education. After coming back to China, she first worked at the Affiliated School of Peking University, Dalton Academy, where she gained valuable experience as an admissions officer, college counseling manager, and school trip organizer. Summer joined BWYA in 2015 and now serves as Manager of the Enrichment and Publications Office. With broad experience in the education section, Summer looks forward to bringing even more varied and plentiful educational experiences to each and every student.

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Name: Julia Zhu 朱丽宏
Position: Head, Public Relations Office
School: Beijing World Youth Academy (BWYA)

Julia graduated from the Chinese University of Hong Kong with a master’s degree in education. Adding to her rich experience in teaching and educational program design, she joined BWYA in 2012. As the Head of the Public Relations Office, she is responsible for admissions management, making plans and strategies for admissions, improving internal and external relationships, developing and maintaining a positive school image, and seeking further opportunities for school development.

Name: Yuan Rong 袁蓉
Position: Director, Marketing Department
School: Central Conservatory Preparatory School

Rong graduated from the School of Management of Northwestern Polytechnical University and then obtained a master’s degree in management from the century-old French business school ECCCA, Grandes Ecoles de Commerce. After graduation, she worked in the field of international education and has many years of experience in marketing and recruitment. She used to be responsible for the admissions market in the Asia-Pacific region at the EDHEC Business School (Nice Campus, France). After returning to China, she worked in many international schools in Beijing and continued to explore and accumulate in the field of international education. In 2017, she joined the Central Conservatory Preparatory School as the Director of the Marketing Department, dedicated to promoting professional music education.

As an educator, she works hard to create more activities for students to expand their horizons. As a marketer, she is willing to be a bridge between the school and the outside world, maintaining effective communication and the transmission of professional music education information. She firmly believes that the educational philosophy of the Central Conservatory Preparatory School will definitely give the children musical dream wings and help them onto the world stage.

Name: Zhang Ran 张冉
Position: Marketing Director
School: Jack & Jill Academy

Ran graduated from Wuhan University and has 15 years of experience in the marketing field. Prior to joining Jack & Jill in 2019, she worked with many multinational companies. Her responsibilities include marketing and branding promotion, admissions, and events planning.

Ran is a “generalist” in the field of marketing. She is familiar with online and offline promotion and communication methods and has profound insight and perception. She is very creative and is able to get things done “beyond expectations.” Ran is also the mom of two daughters. She switched to the field of education based on her passion for education. This has made her a perfect fit for this position and helps her present a series of soulful and warm “works.”

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Images: courtesy of the schools

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